Brooks & Dunn

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Brooks & Dunn Rider

Brooks & Dunn

For Brooks & Dunn it's all about the music--and, of course, the Coors Light. Since the Colorado brewer has made a "substantial commitment" to the country duo, they get a sweet return on their investment. In addition to a VIP party and the chance to buy 150 prime tickets (in the first 20-25 rows), Coors gets 100 premium seats comped. You will not, however, see the Coors logo plastered on the 62-foot hot air balloon that floats over outdoor venues.

And proving that they're still regular folks, Brooks & Dunn cool off onstage with that most proletarian of refreshments, Evian water. (8 pages)

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